About Pink Lady
A local Haliburton County service built on kindness, reliability, and genuine care for seniors.
Our Story
Pink Lady Seniors Shopper was born from a simple but powerful realization. After years of working at a local grocery store and forming meaningful connections with seniors, founder Deb Outerbridge saw a growing need in the community — and decided to do something about it.
For many seniors in Haliburton County, something as simple as grocery shopping can become a significant obstacle. Harsh winter weather, mobility challenges, transportation difficulties, and isolation can make everyday errands overwhelming.
"I could do shopping for seniors." That lightbulb moment became the foundation of Pink Lady — a service rooted in compassion, community, and genuine care.
Our Values
Reliability
We show up when we say we will, every time.
Compassion
Every senior is treated with dignity and genuine care.
Independence
We help seniors stay comfortably in their own homes.
Community
We're your neighbours, invested in Haliburton County.
Meet Deb Outerbridge
Founder & Owner | Pink Lady Seniors Shopper
A Passion for People. A Heart for Seniors. A Mission to Make a Difference.
Known throughout the community as the Pink Lady, Deb Outerbridge is bringing more than a splash of pink to Haliburton County. She's bringing compassion, connection, and a much-needed service to seniors who deserve to feel supported, valued, and independent.
With a background in business development and the not-for-profit sector, Deb has called the Haliburton Highlands home for more than 20 years. Her experience working directly with the public has strengthened something she's always believed: people don't just want to be served — they want to be seen, heard, and genuinely cared for.
During her years working at a local grocery store, Deb developed meaningful connections with customers, particularly seniors. She listened to their stories, learned about their challenges, and recognized a growing need within the community.
Recognizing that some seniors face financial barriers, Deb is also working with local businesses and community sponsors to help cover delivery fees for those who cannot afford them. Her vision is simple but powerful: no senior should have to go without essential grocery delivery simply because they cannot afford the service.
"Sometimes they just need a smiling face."
More Than Groceries — It's About People
Deb founded Pink Lady Seniors Shopper with one clear purpose: to help seniors maintain their independence, dignity, and quality of life while remaining comfortably in their own homes.
Through personalized grocery shopping and delivery, Deb provides more than convenience. She offers reliability, a familiar face, a friendly conversation, and the reassurance that someone genuinely cares.
Pink Lady Seniors Shopper isn't simply about delivering groceries. It's about helping seniors feel less isolated, giving families peace of mind, and making everyday life a little easier — one senior at a time.
More than grocery delivery. It's personal service from someone who cares.
Ready to Get Started?
Call us today or send a message — we'd love to help.